You’ve probably asked yourself…
How would I ever attract clients?
And more than that, you want to know how to attract high paying clients. After all, when you have the right people to serve as customers or clients, they will not just pay the bills and overhead for your business. They will also help you become profitable by bringing in more people that will build up a thriving business.
And yes, you’d never thought that you can find or create a process that will get you the clients you want and deserve. It’s as if a client seduction system that will capture the right people is impossible to make.
Here’s the thing, it’s also the same thing my mentees ask and tell me.
Here are some of the things they say…
“I’ve always wished to attract high-pain clients or “premium” ones.”
“Sometimes when I post things on my social media profiles, I’m not really sure if I’m doing it right or wrong because sometimes I get responses, and worst times I get 0 – And I am confused about all these things I see online.”
“I want to attract high-paying clients…”
“I want premium clients…”
“I want to earn more so I can begin accomplishing my other goals like side hustle businesses for e-comm, grow other investments, and become a speaker..”.
No doubt, you have asked these questions in one way or another.
But imagine if you do. Imagine if this is possible for you and your business.
Can you relate?
If so, read on! This post is exactly for you.
I’m not going to sell you anything on this post don’t worry. In fact, I’m going to give you free lessons that when you start applying them, you’ll be freaking amazed at how it can massively change the way you attract clients.
In my workshop called, The Profitable Personal Brand, I’ve been discussing this system called “Client Seduction System” – It’s a process that will get you the clients you want and deserve.
Not only will this get the right clients, but it will also…
- promote your business to the right target market
- serve the right people more effectively
- grow your business to thriving heights
You have tried, with every effort possible. But there are still things that you can do to build up and make things better. Because when you do, it will help you reach out to the right kind of people, serve more effectively, and bring your business to a level that you never thought possible.
Imagine having this system working for you and your business.
That would be cool, right?
UNLIMITED CLOSED DEALS…
PEACE OF MIND…
By the end of this post, you’ll have a clear map of the crucial first step in my client seduction system…
There might have been a “client acquisition” system introduced to you but that one is missing a piece that you should know from the start and most coaches haven’t told you about it – that it’s a fact that you will encounter once you start talking about your services, I’ll talk about it later in this blog post too.
Now let me tell you this…
Attracting the right kind of clients for your business doesn’t have to be like getting a ball shoot through the hoops – because of luck. You can score many, many times if you know the science behind it. That’s how I love to do things.
I love being able to repeat a highly profitable skill and it’s what I’m going to reveal here…
I have done this for myself and the businesses that I create.
And more importantly, I have taught this to people.
They have succeeded. They have implemented this in their businesses and freelancing careers.
And are getting REAL RESULTS.
The client seduction system works by leveraging your unique identity, target market, or pool of potential clients, creating content that profoundly speaks to them, and being able to get into their world.
Now, let’s look at these in turn in…
The Client Seduction System Key Highlights
First of all, you need to have the clarity to know who you are and your business.
This does not only mean knowing your product or service. You also need to understand what your identity is. You need to understand what your business really is and what it does. And you have to build a brand that not only shows your competence as a business. You need to create a brand that seductively attracts the right people who will pay the right price that you want on demand.
Next, you have to understand the right target market for your business.
That’s what we’re going to talk about in this article. But to give you an idea, you have to understand as intimately as possible what your potential customers or clients want and need. You can take a hint to what Donald Miller discussed in his concept of the SB7 framework.
Afterward, you need to use your understanding of yourself and your target market to create the content that will seduce them.
This will entice them to buy from you or hire you. And the content you create should show your unique brand, business, and identity. It should clearly state how your ideal client or customer will benefit from your product or service. It should show that you are the solution that they need every step of the way.
Finally, you should know how to plan, create, and execute a content creation strategy.
This content strategy will target and cut to the heart of your ideal customer or clients. It will show them that you and only you can provide them what they need and desire.
And as you do this, you also gather consistent feedback that will help you refine your process. This refinement will not only help you as a content creator and business. It will also elevate you as a brand that will seductively touch the hearts and minds of people who will see you.
In this way, you go beyond providing products and services. You create something that will attract, engage, convert, and delight. And the audience that sees you will be entertained, educated and enlightened by the content you create.
This system is designed to elevate you from being JUST ANOTHER BUSINESS into a BELOVED BRAND that builds up the best audience FOR YOU.
Sounds better than just selling your product or service, right?
Can I really do this to achieve stunning successes in my business?
I would tell you that it is not only a possibility. It is a certainty.
Let’s go down the rabbit hole and see how this can be done…
For starters, let’s pretend that you have a business called “Boomshare.” Your business is a brick and mortar revenue booster that provides wifi services to businesses. And right now, you have little to no idea on who to market it.
So right now, before you go ahead and start doing any kind of content strategy, the very, very most important thing that you should do first is to identify your buyers.
Okay, so the big, big, big question is this …
WHO ARE WE SELLING TO?
WHO ARE YOU GOING TO SELL YOUR PRODUCTS AND SERVICES TO?
When you have a crystal-solid framework of who you want to attract and sell services to, the messaging is going to be extra easy. It’s super easy because it would feel like you are talking to one person in front of you — but really you’re talking to many – it’s just that you have refined the characteristics that all of them have – I call that TARGET BOTTOM LINES.
Now, before finding out everything you need to know about your target market, you need to look at it through the lens of a goal. In the case of our example business Boomshare, it’s how it should sound to the target market.
All in all, if we can make people believe that using Boomshare is the key to monetizing their wifi connection and increasing small business revenue at the same time and it’s only attainable through Boomshare, then all other objections will become irrelevant, and they have to give me money.
With that goal in mind, you can then look out for relevant information that will build up your ideal client persona.
So what do we do next? We’re going to look at …
The 3 Levels of Niches that you have to target…
First things first, is to identify the niche, sub-niche, and even the blue ocean niche you want to serve.
The niche that you want to serve is the broadest target market that you have to consider. And more often than not, you have a lot of competition even if there are a lot of potential clients or customers.
On the other hand, a sub-niche is more specialized where you can reach out to a more select group of customers that can potentially buy your products or services. And since this is more specific, you can create a more intimate picture of the people you want to reach out to.
But the best-case scenario for you, and in this example’s case, is to find a blue ocean niche. What is a blue ocean niche? This is a sub-niche where you are have cornered the target market. This means you own the target market, and there is no competition for you at all.
Now going back to our example of Boomshare, we can identify a niche, sub-niche, and blue ocean niche.
Let’s consider the following things…
Our example, Boomshare’s market or niche is in the tech industry. Now, this is a really broad target market. It has lots of different product and service providers competing. And most likely, the content that Boomshare creates won’t even be heard above all the noise.
As for the sub-niche, it’s a brick and mortar revenue booster. This means businesses that have a physical establishment. It can be a store or a group of stores that provide a service or product to consumers. Also, since Boomshare aims to be a revenue booster, it has to provide something that will complement and add up profit to these existing businesses.
We further identify a blue ocean niche to be wifi-enabler for sari-sari stores, cafes, and restaurants. Why? Because wifi technologies can attract more customers to stay and buy in these brick and mortar businesses. The wifi attracts them to stay longer in these establishments. And the longer they stay there, the more they buy from them. In this way, the wifi can also be monetized and add up profit to the brick and mortar business.
What do you notice here?
So I did mention what the product and service is. I also said, who are the types of customers that you want to serve. With that in mind, you can create a persona that will humanize the perfect customer or client for you, and in this case, Boomshare’s, business.
But what’s a persona, or in this case, an ideal client persona? Let’s look at…
The exact, essential elements that would make up an ideal client persona.
An ideal client persona is a fictional representation of the person you want to serve as a business. Now, this is composed of two parts: demographic and psychographic information.
Demographic information would include any detail that makes a person real. This can consist of the following…
- Marital Status
- Income Level
Of course, you can gather as much information you need to create a clearer picture of your ideal client or customer persona. The bottom line is that it gives you a better view of who you want to serve.
Aside from demographic information, you need to include psychographic information as well. This usually means understanding the feelings or psychology of your target market. This, in turn, will help you create content that will touch their hearts and minds. In the end, this will convince them more effectively than logical arguments.
As I mentioned earlier, you can use Donald Miller’s take on this. Here’s what he teaches based on his SB7 Framework:
- A character – The customer is the hero.
- Has a problem – Successful companies attend to their inner frustrations.
- And meets a guide – The customers are looking for a guide.
- Who has a plan – Customers trust a guide who has a plan.
- And calls them to action – Customers are challenged to take action.
- That helps them avoid failure – Everyone is trying to avoid a tragic ending.
- And ends in success – This principle shows people how the product can positively influence their lives.
Now that you have an understanding of the information that you need to include in your ideal client or customer persona, which in this case is the demographic and psychographic information, you can then create one.
So for Boomershare, let’s imagine that they identified the ideal client. This ideal client has a small business. In this case, a sari-sari store.
Now here in the Philippines, sari-sari stores sell small items that people can often buy on the cheap. Boomershare has decided that a wifi service along within the sari-store can boost the number of sales and also add additional income to the owner.
In this case, let’s call the owner of the sari-sari store Aling Puring.
So the next thing that you basically do is to get into the types of customers that you have. In this case, you have to know more about Aling Puring’s world so that you can create a targeted ideal customer or client persona because your understanding of them will be a representation of the customer or client that you want for your business.
And for that, you also need to understand the buyer’s journey.
But what is the buyer’s journey?
The buyer’s journey helps you understand what the potential buyer goes through before they buy a product or service. In this case, you have to understand what Aling Puring goes through in all stages of the journey. You have to know what she feels before, during, and after buying the product or service.
That’s why you also need to know the stages of the buyer’s journey. And…
It’s one of the most crucial factors in building up your audience engagement as well.
The three essential stages that every persona goes through in the buyer’s journey.
The buyer’s journey includes the following stages…
Let me explain it to you…
- Awareness Stage. This is the stage where the potential buyer still begins to see what the product or service is. This awareness would become a foot in the door for the target market to buy the product or service. Its goal is to lead the potential buyer or client to the…
- Consideration Stage. The potential buyer weighs in the pros and cons of purchasing the product or service. This means that at this stage, arguments about the effectiveness of the product or service are essential. Ultimately, it should lead to the…
- Decision Stage. This is where the potential buyer or client will decide if they really need what’s being sold. But in this case, since they are aware and have considered the product or service, they are more likely to convert or buy the product or service. All that’s needed here is to nudge them off the fence to buy what is being offered.
You have to look into the awareness, consideration, and decision stages of the ideal client.
So, in this case, you’re going to create three different versions of Aling Puring. This means having versions of her in the awareness, consideration, and decision stage. And for every step, you should know the demographic and psychographic information. You will use this information to create a clear and detailed picture of the three Aling Purings.
Now consider this, we have customer types who are cold, warm, and hot.
What do I mean by this? Well, you have to…
Understand how each level of the buyer’s journey build up heat…
Those coming into the awareness stage are “cold.” They have little to no idea of what is being sold or offered. It’s as if they came in from the cold, and you are leading them into the warm room of your offer.
And those who are in the consideration stage are “warm.” Now that they got out of the cold of not knowing you or the service you are offering. It’s your duty to warm them up with content that shows your product or service in a more favorable light.
Finally, those who are in the decision stage are “hot.” They have been convinced of the features of your product and service. Also, they have heard of the advantages that can be had once they purchased it. Finally, they have realized the benefits that they can get from it. But at this stage, they still aren’t your customers or clients unless they make a purchase. So your job is to make sure that they buy your service or product. And since you’ve already done your part in making content that will entice them through the awareness and consideration stage, your work in the decision stage won’t be so hard.
And for you to make things work more effectively, you need to create an actual buyer persona for all these types of customers. So, you have to research and find out information that will paint a clear picture of potential ideal customers on each stage of the buyer’s journey.
This means understanding the demographic and psychographic information that will show you who the target market is at every stage. When you know that, you can then create content that will be targeted for each stage of the buyer’s journey. This, in turn, will reach out and touch your target market or ideal client or customer along the stages of awareness, consideration, and decision.
So in our example for Boomshare, we’re going to make an ideal client persona for three kinds of Aling Purings. Take note, however, that the arguments and ways to persuade are different for each type of persona. After all, we have to see that everyone has a unique way of thinking. These target personas are a way to approximate and get clarity on the people you want to sell your products or services to.
Also, consider this as a reference that you can use to create personas for your future clients or customers.
Let’s try to look at each of these personas through these descriptions. Through…
Here’s a comprehensive example of how the Buyer’s Journey works…
Here’s for those who are in the Awareness or Cold Stage…
Aling Puring is not getting enough revenue from her sari-sari store. She’s also stressed because she only earns enough to sustain herself and her sari-sari store.
Now she does have a wifi connection within her store. Now the people, usually neighbors and teenagers, who buy from her store tend just to stay there to relax. After all, when they buy stuff from her store, they can also connect to stable wifi in her store. But alas, after making a minimal purchase, they would stay longer than needed and become a nuisance for her and her business.
Now, Aling Puring, in this instance, wants to get money out of this wifi connection in her store. But, too bad for her, she has no idea how. This becomes her problem – that unfortunately, she isn’t aware of. It’s to monetize the current wifi connection she has in her store.
Here’s for those who are in the Consideration or Warm Stage…
In this case, Aling Puring knows that she needs to learn more ways on how she can earn more from her sari-sari store. She’s also finding ways to increase revenue from her sari-sari stores. And in this case, she is very much aware of the problems in her store.
She also got a chance to see the ads of Boomshare. Now she got curious about it and what it can do for her business. She has built an interest in it and how it can solve the problem that she knows about her business.
But at this point, even with a favorable interest from her, it’s not enough for her to buy the offer of Boomshare.
Here’s for those who are in the Decision or Hot Stage…
Now in this stage, Aling Puring knows what Boomshare is and what it does for businesses like hers. Most likely, she has seen every information that would tell about the features, advantages, and benefits of taking in the offer of Boomshare.
She might have seen every ad, flyer, social media post, and even explainer videos that promote and educate about the offer that would help her business. Add to this her clear awareness of her problem and need, which is to add revenue to her sari-sari store; then, she’s a precise shoo-in for the offer.
However, even if she is highly favorable and interested in it, she still hasn’t purchased this solution. But if all indications about her interest are accurate, then she will most likely buy the offer.
When you have a clear and detailed buyer persona, it will be easier for you to create the content that will target your ideal customers – at any stage.
Realize also that you have to know the arguments that are going through each buyer persona’s head. The ideal client or customer persona that you create must clearly show that. This will help you find answers to the questions that your target market will pose.
It’s going to be easier for you to talk to them through the content that you create. Because you know them from the inside out. You know their pains, needs, goals, struggles, wants, desires, and everything else that will tick them off. And your marketing strategy will come off easier.
We’ve talked about psychographic information. Now, how about demographic information? How do you gather this kind of information?
After all, you can’t just guess what’s on the mind of your target market. You can’t also make up details about them. You can’t just create an ideal client or customer persona by pretending you know them. What you have to do is find a way to gather demographic and psychographic information.
How do you do that? Here’s …
How to get the information you need to create detailed ideal client personas…
You have to take the time to do surveys and interviews with your potential clients. You need to know who they are and the details of their lives. You need to understand what their pains, challenges, needs, wants, and desires are. Asking them is the best way to understand them.
Guessing can only do so much. Even if you are the most empathetic person, you still need to know exactly who your target market is. And when you do, it will help you in every way.
So how do you do interviews and surveys?
Well, the first thing you have to do is to have a goal for the interview.
You need to ask yourself what you need to know from your target markets. This means listing down every information you need and turning it into a question that they can answer. Now, this should include information on the demographics and psychographics.
Next, you have to create the questions that you have to ask.
One line of questioning that you can do is following Ryan Levesque’s Ask Method. This gives you a clear idea of what the greatest challenge they are encountering is. You can also use Donald Miller’s SB7 Framework. Just turn each element that is in it to a question that will open up the hearts and minds of your potential clients.
As for the questions you create, this should get you detailed responses. This means that the questions you ask should be open-ended as much as possible.
Then, you have to make sure to incentivize your question.
After all, people have to be enticed to it. They have other concerns, so you should be respectful of the time they have. You can give them a token or a little reward for answering your questions. Of course, if they know other people like them, you can convince them to invite more people to take your surveys or questionnaires. The more people answering your surveys means you have a better chance of painting a clearer picture.
After that, you need to collate every information that you get from your questionnaires and surveys.
You have to look at the respondents who gave detailed answers. You also have to write down similarities and differences. This can be processed to create a detailed target persona or personas that you can use.
Finally, you have to use this to create the right kind of content strategy that attract your dream clients.
Now part of what you should include in your questionnaire and surveys are ways to identify their pain points and needs because the pain points and needs will become the basis of what you’re going to use to create content. That’s …
Why knowing their pain helps you capture their hearts…
In fact, the content you create should answer the pain points of your ideal target market.
Now let’s imagine that Boomshare is creating another ideal client persona. In this case, let’s call her Anna. Anna is a millennial who has her own cafe. Boomshare has identified her as a potential example of a target market they want to target.
So let’s look at the pain points of Anna with regard to business.
Here’s a short description of Anna’s pain points as someone in the Awareness or Cold Stage…
Anna loses plenty of customers when the cafe is full. Anna is not yet aware of the reason why there are days when the sales are high, and days when they are super low.
Anna offers free wifi access. This is why her customers don’t buy a lot of products from her cafe. They simply buy one item or order and stay as long as they want to mooch off the wifi. Unfortunately, this is something that Anna hasn’t realized yet. And at this point, she has no idea what to do with this unrealized problem.
Here’s a short description of Anna’s pain points as someone in the Consideration or Warm Stage…
Anna is aware of what her problems are. She has tried researching for conventional ways to keep her small cafe afloat. This means looking for processes, technologies, or personnel to make her operations more efficient at a lower cost.
Of course, like any sensible businessperson, she wants to expand and grow her cafe. But at the moment, she lacks any motivation to continue. After all, she hasn’t found the right solutions yet.
Anna finally saw the ads for Boomshare. She’s obviously intrigued by the possibilities it presents. But even with her interest, she is unsure if this is the right solution to her problems.
Here’s a short description of Anna’s pain points as someone in the Decision or Hot Stage…
Anna has come to a full realization of her problems, needs, and pain points when it comes to her business. She also knows how to resolve these problems for her business. Of course, she has been presented with the information that she needs to make a sensible decision.
But the thing is, she hasn’t purchased any solution from Boomshare yet. Even if the information from Boomshare was given to her, she isn’t convinced yet. She’s not sure if this is the relevant tool needed for her business growth.
And though she has an increasing interest, she hasn’t fully decided if this is the right one for her business.
By the way, the ideal client or customer personas that you create isn’t limited to just one person. If you can, you have to create customer personas for two to three kinds of ideal clients. In this way, you can create content that will attract your dream clients and reach more audiences.
But always remember this, creating the ideal client personas is just a part of you getting the right clients or customers. And even if it is only a part, it isn’t independent. It is intertwined with the whole that will create a successful client seduction system.
Now that you’ve done all of the things I mentioned here, the next thing you have to do is create the content strategy. This content strategy will help you PLAN the right kind of content that speaks to your TARGET BOTTOM LINES at every stage.. You then have to make the content and publish it.
The content you create will speak to your ideal clients. . It’s like you’re talking to an audience of one. But when you publish it in the platform that you choose, you have the potential to reach out to hundreds, thousands, even millions of the target market or potential customer you are reaching out to.
This will then impact your target market to convince them to get you or your business as the solution that they need. This is the power of an effective client seduction system that uses content marketing and the right kind of ideal client or customer persona.
Remember that your client seduction system has to include…
- your goals and purpose
- your brand identity
- your dream clients
- your strategic marketing message
- the strategy that you consistently implement
It’s a system that will help you reach out to your perfect target market. It’s what you are going to use to attract, engage, convert, and retain the people you want and deserve to serve.
This is the process that will help build awareness, consideration, and decision in the right client or customer that you want to help.
And in the end, you will more than entertain, educate, and enlighten your future client base. You will become what they need and look out for.
These are the things that you can use to improve and refine your content strategy. It will help you, in the long run, to make things better in reaching out to the right kind of target market.
Now, I’ve encountered people who have tried doing it on their own without even taking the time to think about their ideal target markets or creating the right client seduction system. You’ll probably guess that it didn’t work out for them. And you’re right.
But that can always be remedied. Sure, you can learn it on your own. But wouldn’t it be better if there was a way to learn and master all these in the most efficient way possible? Wouldn’t it be better if there was an actual guide that would help you in getting to the goal you want?
That’s where I come in. I’m here to help, so you don’t have to go through the lengthy process of doing and making costly mistakes along the way.
Stick around for more valuable content pieces to be published in this blog, subscribe to all my social media profiles or get in my email list for lessons about LIFE, BUSINESS, and FINANCIAL GROWTH.
Melissa Profeta is a mompreneur and a community growth specialist who leads social media, community, PR, & brand launch campaigns while eating Samgyeopsal and spicy Kimchi. She specializes in client retention by growing communities and strengthening personal brands with PR & SMM.
She is also the co-founder of Social Media Academy, and the Directress and marketing consultant in Melpro Marketing.
Melissa is the managing partner of the Digital Dynasty, a profitable personal branding agency.