Most personalities think that by going live on facebook or being a guest in that FB Live show will make their brand very memorable and that it would increase their following just like that.
WRONG.
Keep in mind that people want to work with experts and not super amateurs.
Imagine yourself entrusting your 1million worth of business to a baby.
How does that make you feel?
EXACTLY!
But what if you are fairly new in practice? Or you’re beginning to brand yourself online?
Well, let me tell you the three critical factors, your consumer pays attention to
before making the “buying” decision…
Today’s video is all about the SKILLS you need to DEVELOP when you’re branding yourself.
Melissa Profeta is a mompreneur and a community growth specialist who leads social media, community, PR, & brand launch campaigns while eating Samgyeopsal and spicy Kimchi. She specializes in client retention by growing communities and strengthening personal brands with PR & SMM.
She is also the co-founder of Social Media Academy, and the Directress and marketing consultant in Melpro Marketing.
Melissa is the managing partner of the Digital Dynasty, a profitable personal branding agency.
If you can still remember last SMMtv Special entitled “How To Handle Negative Reviews on Social Media” I’ve given you an overview about Social listening and just a recap it is the process of tracking conversations around specific topics, keywords, phrases, brands or industries, and leveraging your insights to discover opportunities or create content for those audiences.
What is Social Media Listening?
Social listening is the process of tracking conversations around specific topics, keywords, phrases, brands or industries, and leveraging your insights to discover opportunities or create content for those audiences.
“Monitoring sees trees; listening sees the forest.”
Monitor for people searching for similar products and services
Monitor for inquiries for your business
Monitor your competitors and their customers
Monitor locations for potential leads
Discover social influencers and brand ambassadors
Tools you can use to execute social media listening
Tweetdeck
Hootsuite
Brandwatch
Brand24
Join us inside the free group Social Media All Stars for more social media strategies and tips!
Melissa Profeta is a mompreneur and a community growth specialist who leads social media, community, PR, & brand launch campaigns while eating Samgyeopsal and spicy Kimchi. She specializes in client retention by growing communities and strengthening personal brands with PR & SMM.
She is also the co-founder of Social Media Academy, and the Directress and marketing consultant in Melpro Marketing.
Melissa is the managing partner of the Digital Dynasty, a profitable personal branding agency.
